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The goal of branding isn't to attract everyone. Fi

The goal of branding isn't to attract everyone. Firstly, it isn't possible. Vanilla ice cream can't even please everyone, and it's the most generic ice cream flavour there is. There are people who will only ever eat chocolate, or only frozen yogurt, or sorbet. You get the picture. 😄
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The goal of branding is to connect your business with the RIGHT people. You want to attract the right type of customers to your services - to make an impact on the people you really want to help. Figure out who those people are, and speak directly to them.
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#branding #brandingquotes #niche #idealclients #pursuepretty #getfancy #thatsdarling #hautestock #girlboss #risingtidesociety #savvybusinessowner #entrepreneurlife #fancythat #quotes

Warm, bright, earthy tones for a Singapore-based c

It’s true. Life begins after coffee! 😄 Here

It’s true. Life begins after coffee! 😄

Here’s wishing everyone a fabulous week ahead!

Ending the week on a high note with this logo desi

Custom pattern for Natalie Calvano Design. I’m i

Custom pattern for Natalie Calvano Design. I’m in the middle of updating my portfolio and had waaay to much fun creating new mockups for past projects. 😁

#branding #brandelements #logodesign #fancythat #happycreativelife #sgdesigner #timelessbrands #luxurybranding #custompatterns #thatsdarling #purposeoverpretty

Hello fancy friends! It's time for another font fa

Hello fancy friends! It's time for another font fave feature! 💖
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I crushed hard on the restored Walbaum when it was released two years ago by Monotype. It is so much cleaner and more modern the original version, and I love that there are so many weights (96!) so you can play with contrast and emphasis without having to use a different font.
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Just looking for the right project to come along so I can use it! Swipe to see possibilities - and check out the gorgeous ampersand using Heavy Italic in 96pt weight (my favorite font weight, as it's super high contrast and very elegant).
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#typography #typematters #digitalart #typographydesign #graphicdesigner #typeface #pursuepretty #fontlove #fontpicks #fancygirlfinds #sgdesigner #typeart #monotype #walbaum

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